- BIG DATA BIG RESULTS
Capturing key metrics from your experiential marketing events is a key trend in order to build solid attendee relationships and help clients improve their future events.
73% of B2B brandside respondents are capturing audience data at events.
- 5 SENSE ENGAGEMENT
Thanks to technology, even with shrinking attention spans, engaging all five of the attendee’s senses is a key way to fully capture their attention and create an immersive brand experience.
- GO HYPER PERSONAL
With the integration of technology like event management software, experiential marketers can personalize almost every aspect of the event experience for attendees.
- EVENT SOFTWARE & APPS
New technology is making both events and audience behaviours more trackable, allowing for actionable insights into both that lead to significant improvements over time.
More than 90% of marketers say that adopting mobile engagement for their events has provided positive ROI.
- KEEN TO BE GREEN
Ditching plastic bottles and straws, using recycled materials in fabrication, and building menus lighter on the meats — brands are shifting from eco-friendly to eco-advocates.
85% of consumers agree that their perception of a brand is positively impacted when they take measures to be sustainable on site.
- TAKE THE WORK OUT OF NETWORKING
Brands are creating environments and activations that facilitate organic attendee connections through shared interests or play, instead of through the traditional handshake-and-business-card dance.
- INSPIRING INFLUENCERS AND SMART SPONSORSHIPS
Brands are identifying sponsors and thought leaders who share similar values and who can advocate for the brand’s message.
More than 1/3 of B2B marketers stated influencer marketing has delivered the most impact to their brand’s experiential strategy.
- LOCATION INTEGRATION
Infuse experiences with local flavor and reap the benefits. Brands are leveraging cities’ individuality by infusing local talent, cuisine and characteristics into events.
- STAGES THAT SHINE ON SITE AND ON LINE
Many brands have global audiences that attend their events through live streaming or on-demand video after the live experience.
60% of B2B brandside respondents agree that extending an event’s reach beyond the live experience is imperative to the success of their experiential marketing strategy.
To make all the above a reality, you will have to spend time and energy to assemble a team of highly skilled planners, managers, designers, architects, technicians, developers and experts who understand your brand and understand the experiential landscape.
Or, you can write to us… FYI, we have an in house team for all of the above.