Torchbearers Inc., an initiative by AWS and NeoNiche, brings India’s torchbearers from the sports arena and the boardroom, onto one platform to unravel their incredible journeys of hustle to success. In the second episode, Mahesh Bhupathi and Abhiraj Bhal share their experiences.
3^rd August., 2022 | By Surya Kannoth | source:yourstory.com

NeoNiche Integrated acquires “The Human Network” (THEN), A Delhi headquartered Experiential Agency
21^st July, 2022 | By ANI Press Release | source: business-standard.com

72% of buyers decide the brand and about 49% close on the car model before a store visit- all based on online information, as mentioned in a recent Bain-Facebook study.
18^th March., 2020 | By Prateek N Kumar, | MD & CEO, NeoNiche Integrated Solutions,
source:financialexpress.com

New-age customers have an eye for customisation, and prefer products that are solely crafted to meet their needs…
4^th January, 2020 | brandequity.economictimes.indiatimes.com

With a half-hearted strategy and poor execution, an expansion can fail and can also risk the current business plan
6^th September, 2018 | By Sanchita Dash | source: entrepreneur.com

An employee or even a member of his family could request for a leave for the former, and in case of no leave-request the company itself reminds the employee of it.
22^nd August, 2016 | By Shilpa Elizabeth | source:economictimes.indiatimes.com

Prateek started his career with Sercon India Pvt. Ltd (now a part of WPP group), a BTL agency that brought the concept of database management, audience acquisition, and lead generation seminars for B2B businesses.
23^rd January, 2014 | By Shantanu Jain | source: everythingexperiential.businessworld.in

Creating a well thought and elaborate safety plan has emerged to become a dominant conversation among event planners across the country today
9^th January, 2020 | By Valay Lakdavala | source: everythingexperiential.businessworld.in

Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part
2^rd October., 2019 | By Prateek N Kumar, | DCEO & Managing Director, NeoNiche,
source:exchange4media

The concept of sustainability is essentially about clean business practices. Sustainability in marketing is becoming important.
30^th November, 2019 | By Prateek N Kumar | source: brandequity.com

The use of psychological tools in marketing is very old. The whole premise of ‘understanding of consumer behaviour and decision making
13^st September., 2019 | By Fayzad Wadia, | Director-Business Acquisition, NeoNiche
source:medianews4u.com

Real estate marketing, at present, is more exciting and engaging than before. Here are a few real estate marketing ideas that can be beneficial for expanding your business….
17^th September, 2019 | 99acres.com/

Digitisation, data and technology are pushing marketing towards new & greater possibilities.
17^th Sept., 2019 | By Prateek N Kumar | Indian Television 2019

Data like spending habits & interactions can be pooled in to create rich customer profile
1^st Sept., 2019 | By Ashish Sedani | Indian Television 2019

HIndustry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns.
21^st May, 2019 | exchange4media

This was India’s largest IT user event of all time, with over 6500 unique attendees
– Technologically powered and designed to prevent any sound pollution
15^th July, 2019 | PR Newswire

NeoNiche Integrated,was awarded as ‘Best Event Management Company’, at the recently held National Awards for Marketing Excellence presented by BTVI…
19^th July, 2019 | EE News Desk

Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence…
12^th February, 2019 | Exchange 4 Media

On my bookshelf…
I usually read three books at a time; one each is kept in my car, bedroom and office. Currently, I am reading Sapiens:
04^th January, 2019 | Financial Express

MR, the advanced form of AR, is taking the marketing world by storm.
7^th September, 2018 | Financial Express

With a half-hearted strategy and poor execution, an expansion can fail and can also risk the current business plan…
06^th September, 2018 | Entrepreneur India

Lot has changed and lot will, not only for the Clients’ but also for people…
19^th February 2013 | EVENTFAQS Media India