The Balancing Act:
Working in a Full Services Agency

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Working in a Full Services Agency

The Ask:

We all know that finding the right work-life balance in our fast-paced industry can sometimes feel like chasing a unicorn. But fear not! Today, we’re diving deep into the world of work-life harmony and uncovering the secrets to achieving it. So, buckle up and get ready for a transformative journey!

“In the realm of experiential marketing, work-life balance is crucial. It allows us to bring our best selves to both work and personal life, enhancing creativity and driving success.” – Tami Cannizzaro, Global Head of Marketing at Airbnb Experiences


The Must-Do’s: Your Ticket to Blissful Balance

1. Prioritize Self-Care:

Take care of yourself, both physically and mentally. Get enough sleep, move that body, and find stress-busting activities that make you feel alive.

For example, instead of hitting that snooze button for the umpteenth time, try starting your day with a quick yoga session or a refreshing morning walk. Your body will thank you later!


2. Set Boundaries:

It’s tempting to push through, sacrificing sleep, meals, and personal time. But let me tell you a secret: overworking is not a badge of honor; it’s a recipe for burnout.

So repeat after me: boundaries are not a luxury; they are a necessity. Draw a clear line between your work and personal life. Communicate your working hours to your team and clients, and stick to them like glue.


3. Delegate and Collaborate:

Remember, you’re not a one-person show. Break down those big projects into bite-sized tasks and involve your teammates. Collaboration is the name of the game.

Imagine planning a mind-blowing experiential event. Let each team member take ownership of a specific aspect, like logistics, design, or promotion. Together, you’ll create something truly spectacular!


4. Block Time for Personal Activities:

Say goodbye to the never-ending work cycle! Reserve sacred time in your schedule for personal activities that bring you joy. Whether it’s pursuing a hobby, spending quality time with loved ones, or simply curling up with a good book, make it non-negotiable.

According to a study by the Harvard Business Review, employees who make time for personal activities are more productive and report higher job satisfaction.


6. Enlist in Unrelated Weekly Activities:

Step out of the full servicing bubble and engage in activities unrelated to work.  Join a sports club, take up a new hobby, or volunteer for a cause you’re passionate about. It’s like hitting the reset button and expanding your horizons.

A study published in the Journal of Occupational and Organizational Psychology found that engaging in unrelated activities outside of work positively impacts overall well-being and job performance.


7. Seek Support:

Remember, you’re not alone in this journey. Reach out to colleagues, mentors, or friends who can offer guidance and support when the going gets tough. Sharing experiences and wisdom can be a game-changer.


8. Listen to Your Body:

Your body is an incredible compass, so listen to its whispers.

If you’re feeling exhausted, take a break. Fuel yourself with nourishing food, stay hydrated, and practice mindfulness to reduce stress. Your body knows best!

For example, when you notice tension building up, step outside for a breath of fresh air or indulge in a quick dance break to reset your energy and clear your mind.

Ignoring these warning signs can lead to physical and mental exhaustion, ultimately derailing your work-life balance.


9. Tap into Tech:

Embrace the power of technology to streamline your work and personal life. Use project management tools, time-tracking apps, and meditation apps to optimize your productivity and create space for relaxation.

A survey by Pew Research Center found that 77% of Americans own a smartphone, and many use apps specifically designed for stress reduction and relaxation.

But be mindful! In our digitally connected world, it’s easy to fall into the never-ending scroll of social media, endless work emails, and notifications that demand our attention. But here’s the thing: constant digital engagement robs us of precious time and prevents us from fully engaging in the present moment.


10. Take an Active Rest Day per Week:

Rest is not a luxury; it’s a necessity. Dedicate at least one day per week to active rest. Engage in activities that rejuvenate both your body and mind, such as yoga, hiking, or exploring nature. It’s your chance to recharge those batteries!

Imagine spending a day hiking in a breathtaking location, immersing yourself in nature’s beauty while disconnecting from work-related distractions. Bliss!


11. Set Some Time for Reflection:

Pause, reflect, and realign. Regularly evaluate your work-life balance. Assess your priorities, adjust your goals, and make conscious decisions to align your personal and professional life. Reflection is the compass that guides you on your journey.


12. Utilize the 20-80 List Approach:

Raise your hand if you’ve ever fallen into the multitasking trap. Trust me; we all have been there too. While juggling multiple tasks might seem like the path to productivity, it often leads to decreased focus, decreased efficiency, and increased stress.

Focus on the tasks that truly matter! Identify the 20% of tasks that yield 80% of the results. Prioritize those tasks that align with your goals and bring the most impact, allowing you to work smarter, not harder.

For example, before a major event, identify the aspects that will truly wow the attendees, like mind-blowing installations or captivating performances. Pour your energy into those, and watch the magic unfold.


Murphy’s Law: Embracing Challenges with Resilience

In the thrilling world of full servicing, challenges are inevitable. Embrace the unexpected twists and turns with grace. Develop problem-solving skills, adapt on the fly, and conquer Murphy’s Law like a boss.

Example: Imagine an outdoor event that gets hit by a sudden rainstorm. Rather than letting it ruin the experience, adapt by providing rain gear, shifting activities indoors, or turning the rain into an enchanting part of the event. Go with the flow!


Time to Act: Get in the Driver’s  Seat

By embracing the do’s we’ve explored, you’re on the path to achieving that sought-after work-life balance. Remember, balance is not a far-off destination; it’s a continuous journey. Prioritize self-care, nurture relationships, and find joy in both your professional accomplishments and personal fulfillment. With determination and a sprinkle of magic, you’ll not only thrive in your career but also live a truly fulfilling and sustainable life.

“To excel in experiential marketing, you must find balance. Embrace the joy of creating extraordinary experiences while also cultivating a fulfilling personal life.” – David Rich, Founder of George P. Johnson Experience Marketing

Now, go forth and conquer the world with your newfound balance! Your journey awaits.