Why a Customer Saved is a Customer Earned – Customer Value Marketing

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The customer is the key to success. Marketing as a process is complex to understand. With the cultural and linguistic variations taking the center stage, the ambit of marketing has magnified four folds. This is the experimental era. Until and unless a campaign is harmless towards the emotions and sentiments of interest groups, there is no way of doubting the creditworthiness of the same. At the end of the day, it should be lucrative enough to bring a call to action for the brand. It should justify itself with profitable numbers and statistics.

If we look closely, it isn’t hard to turn heads towards your brand and induce people to develop a brand loyalty towards a specific product or service. Consider the below pillars for instance.

Call to Action:
The campaigns and marketing strategies are always aimed at receiving a high amount of call to action. The focus is to inform as many people as possible and to actually get them on board with the brand.

  1. Call To Action is a phenomenon that determines to what extent has the brand been able to create a market position for itself.
  2. For example, an insurance major leverages upon a pool of opportunities when pitching for clients. It can provide higher returns at lower premiums because the probability of contingency arising in future would be low.

Hence providing insurance at a lower price would result in a quicker and better call to action since the customer will certainly feel more valued and would hence stick to the brand/service provider for longer.

Profit Monetisation:

  1. Investing money and earning average returns is an obsolete method now. Brands aim at earning above average returns keeping in mind the spending capacity of the customer.
  2. A strategy aimed at maximizing profits should be such that it describes the need of the customers as the top priority.

Of course profits cannot be sidelined, however, the intent here is value the customer and provide the credit worthiness to them.

‘Graph-itti’:

  1. A major concern that customers have with the brands are results and the utility they derive from the consumption of the goods or services. Statistics play a key role here because they are authentic and make the customer feel valued. Statistics provide the most transparent details and provides a sense of trust towards the brand.
  2. The primary reason why brands should focus on statistics is because they are based on a thorough research and conducted on a large scale. Customers trust the brands more when they play the number game and leverage upon the strengths of it.

The customer remains loyal as long he feels indispensable and important to the brand. That is how brands retain customers and build a reputation that lasts as a legacy. A brand like Tata Motors and Reliance have a huge number of customers however, they are always made to be felt like cared for. Tata Motors is the best example since the brand name has been passed as a legacy that has been beautifully taken forward by Mr. Ratan Tata. He has re-defined the Customer Value Marketing in his own terms and methods.

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