The blogs and articles cater to everyone! Saying that blogs are short-lived in this dynamic era, would be a gross understatement for the reach and retention they have in the minds of the audience is high. However, blog writing is an art which requires excellence in over numerous sub-aspects of the market. Having a captivating content is not enough. If the brands aim at initiating a communication that is desired to be kept continuous, it is important that the narration around the brand storytelling is smooth.
Haywire content and matter have no place in the market. A blog or an article for that matter requires intensive and exhaustive research to be undertaken before penning down anything. The year-long observation depicts that the below mentioned 4 things can never be avoided since they support the marketing strategy and serves as its backbone.
- Robust Matter
- As far as the information is concerned, 70% of the audience prefer an elaborated and constructive mention of the product/service. The content that is self-explanatory and easy to grab is often considered better. If this opportunity to create immaculate content is harnessed well, half the clients will be tapped automatically.
- Interesting Issue
- Marketing is both B2B and B2C focussed. Hence it is not always about the corporate and Economical issues and matters. Marketing made fascinating is affluent marketing. Relying on basics sometimes result in monotony and keeping this in mind, the companies and Brands should always leverage upon Interesting Issues and trending topics that find the interests of people.
- Facts And Figures
- Sometimes the audience doesn’t care about who said what. All they care about is numbers. The facts, statistics, and figures behold a strong trust element and provide authenticity to the communication. It justifies the hard work and effort of the copywriters and also makes it easy to understand the issue better.
- Case Studies
- Case Studies are subject to critical reflexivity. They might be prone to individual subjectivity, however, are totally immune to falsification and bias. Case Studies provides a backbone to the writing and makes the content even more powerful. The impact of the writing magnifies through case studies.
It is not rocket science to deal with content and create something worth of value. The key is to incorporate all the possible aspects of narration. The writing should be such that it captivates the audience and is as smooth as poetry in motion.