Experiential Marketing Continues to Influence Sales Opportunities
in the Real Estate Industry

Home - Blog - Experiential Marketing Continues to Influence Sales Opportunities
in the Real Estate Industry
The business of real estate has time and again proved essential in the Indian market. According to the Global House Price Index, India has jumped 13 spots to reach the ninth position among 55 international markets, on the back of increasing prices in the mainstream residential sector.

The following is your brand’s gateway to author a big book of satisfied, err… delighted customers:

1. Figures guide the mind, emotions guide the heart.

An Indian customer focuses on the purchase value of the realty project as much as the sentimental conversion of the investment.
Going for an emotional sale through real-time communication and technological involvement, such as an AI-based visual feast for the customer showcasing how the investment can enhance and represent their lifestyle and/or corporate goals is partially inclined towards converting the lead. Merging the intellectual sale with emotional sale results in a larger than life experience for the customer.

Sell intelligently with emotion.

2. Turn your MQLs into Sales Qualified Leads through genuine follow-ups.

To make sure that a Marketing Qualified Lead generated over time dives into the Sales Qualified Lead pool is not impossible. The relationship with the lead needs to be maintained through consistent communication channels.

How does this take the form of remarkable experiential marketing?
Understanding customers’ major concerns and encouraging them to experience a solution providing environment on-site can do wonders. The key is to give a little push to the customer into letting the property’s environment soak in.

Customize the environment on-site such that the experience becomes a decision in the favour of your brand – also known as ‘selling done right’.

3. Move beyond Features, Advantages and Benefits to unlock better selling possibilities.

Not a single property buyer would like to rely only on the tangibility factors while looking forward to the purchase. What they search for is the core value of the property. To enhance the value, your brand must oblige to the miracle of experiential marketing connecting the customer directly to your brand.

A digital multi-touch table to facilitate your need to explore the project while seated comfortably can be a touch-point that differentiates your brand from the others in the industry. Turn this strategically into a relationship quotient where you provide the realty project details through a notification on the customer’s smartphone soon after they leave the site while thanking them for the visit.

Your brand constructs a personalized ambiance for the customer encouraging them to return with an amplified engagement rate.

4. Invest in Gratification Meets and Property Fairs alike.

When consumers capture content (photos, videos, stories) at live events, a majority of those share it across various social media platforms. What better motivation than the data above to plan your next Gratification Meet wherein your channel partners are invited to engage & network with various investors and enhance sales growth?

Likewise, property fairs are no more a platform meant only to facilitate networking with key-industry players, investors and direct buyers. A strategic utilization of artificial intelligence provides numerous roads to reach the desired sales at property expos. An AR zone will grab the attention of expo visitors factoring to its ease and niche. Highlighting the benefits of the investment while also creating a live feed for the audience to enhance interaction is another worthy investment.

The key is to transform a gathering of channel partners and investors into furthering sales of your brand.

In Conclusion:

Traditional marketing campaigns are not doing enough to boost sales and sustain the industry. Hence, it is imperative to not miss out on experiences that must be carefully designed in order to increase engagement leading to definitive investments by customers.

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