Reaching out to decision makers at their doorstep with
mission critical solutions from Vertiv
Customised end-to-end integrated marketing was designed when Vertiv wanted to execute a series of roadshow called as “Vertiv Xpress” at significant IT parks across 11 major cities of India.
The objective of this sales blitz activity was to display in function, the world class servers of Vertiv at the door steps of decision makers.
We started with covering major IT Parks like Vatika Business Park, Candor Techspace, Cyber Hub, GMR Office etc.
in New Delhi and moved on to event management in other cities, like Chandigarh, Hyderabad, Chennai, and Bengaluru.
To ensure optimum footfall, an exclusive audience acquisition flow was programmed which included sending 2206 direct emailers and physical invites to CTOs, CIOs, Head & GM IT, HR Heads, and Corporate Park Facility Managers to facilitate registration process.
To build on the reach to Sr. executives of IT industry with flair, rigorous data mining and acquisition process was executed with the help of eDMs, personalised tele-calling campaign, on-site pamphlet and pizza distribution.
As a result of scrupulous and precise planning, our team was aided with on-site improvisation capabilities, this Vertiv Xpress activity led to generate huge numbers of unique leads, as we witnessed high turnover of people day after day.