NeoNiche showcased event expertise in bringing Zoho's vision to life
NeoNiche Integrated Solutions proudly delivered an exceptional end-to-end event management experience for Zoholics India 2024, Zoho Corporation’s flagship event, held at the Sheraton Whitefield, Bangalore. Bringing together Zoho’s partners and customers, the event offered an immersive environment to explore Zoho’s latest products and solutions. NeoNiche played a pivotal role in the event’s success, carefully aligning every element with Zoho’s vision for innovation and customer engagement.
NeoNiche’s expertise covered key aspects of the event, from intricate logistics to immersive brand experiences. Our team meticulously crafted the exhibition area, creating custom installations that amplified Zoho’s brand identity and captured attendees’ attention. Technical production was a top priority, with NeoNiche ensuring flawless audiovisual execution across various sessions, enhancing each segment of the event with high-quality sound and visuals.
NeoNiche also provided professional photography and videography, ensuring every significant moment was captured. These visuals culminated in a compelling after-movie that encapsulated the best moments from Zoholics, highlighting the vibrant energy of the event and the strength of Zoho’s community.
A significant highlight of Zoholics India 2024 was the launch of Vikra, Zoho’s new seller app on the Open Network for Digital Commerce (ONDC), designed to empower India’s small businesses. NeoNiche coordinated the launch, seamlessly integrating it into the event and allowing attendees to see Vikra’s capabilities firsthand. Additionally, Zoho introduced Zoho IoT, a low-code platform enabling companies to build custom IoT solutions. NeoNiche facilitated this launch, positioning it effectively within the agenda to underscore its impact on industries like manufacturing and smart buildings.
The pre-function area was another standout, thoughtfully curated by NeoNiche with interactive installations to captivate attendees from the moment they arrived. The space featured engaging photo opportunities and activities, setting a lively tone that resonated throughout the day. High-quality stage setups further enriched the event, supporting one-on-one sessions and enhancing Zoho’s values of simplicity and functionality.
Entertainment played an essential role in Zoholics, with live music performances that added a relaxed ambiance and encouraged networking among attendees. By balancing educational content with interactive and enjoyable experiences, NeoNiche ensured that the event remained both informative and memorable. Guests connected deeply with Zoho’s offerings through hands-on activities and live product demonstrations, creating a lasting impression that went beyond traditional event formats.
Zoho’s feedback was overwhelmingly positive, commending NeoNiche for its seamless event execution, meticulous attention to detail, and innovative engagement strategies. Zoholics India 2024 exemplified NeoNiche’s commitment to excellence in experiential event management, merging strategic planning with dynamic brand interactions to bring Zoho’s vision to life and set a high benchmark for corporate events in the experiential marketing space.
