India’s Coolest Summer
This a form of appreciation in itself as the client gave NeoNiche another opportunity to carry out this multi-city brief within six months of successfully executing a multi-city dealers’ meet. Planned for 6 cities in total, the brief was to be executed in two parts, for the Consumer Durables division of BPL and Kelvinator as well as the Electricals division of BPL. This time, Neoniche was also given the responsibility of logistics for all 6 events in terms of air tickets and road transport for almost 300 dealers in every event from all over India.
The consumer durables meet for the dealers was planned to carry out new products launched from refrigerator and air conditioning categories under the event umbrella called ‘India’s Coolest Summer’. The large product showcase area became the highlight of the event and the sizzling performance by entertaining artists such as Gurashish garnered love all across.
A new challenge appeared in the scenario in New Delhi during the change-over between the two set-ups with a strict turnaround time which meant replacing all the products from the showcase and changing the entire set-up according to the theme overnight. Not surprisingly, the client was left astonished as the NeoKnights achieved this feat without breaking a sweat. The client was also rather amused with the artist choices provided by NeoNiche and applauded the overall efficiency of the team in handling difficult circumstances.