Enabling Cloudera to achieve its
Business Objectives in the midst of a Global Pandemic

4 Hours of Content  1500+ Registrations  1986 Unique Visitors  103 Qualified Leads Generated

This is the third year in a row that NeoNiche has executed the annual Cloudera Sessions event for Cloudera on 6 October 2020 between 09:00 am – 02:00 pm (IST). Keeping in mind the ongoing pandemic and global and local restrictions, the event was hosted completely virtual.

The theme for this year was ‘Navigating the Data Storm – Data Powered decisions for today’s chaotic world’. The event was designed for Senior IT executives and Business Leaders.

As soon as the dates for the event were announced NeoNiche deployed its team of Virtual Event Experts. The first thing to be put in action was a dedicated Audience Acquisition and Response Management team which put to task a team of professional callers and response managers. At the same time, to bolster the efforts of the AA team, a comprehensive Omni-channel communication plan was put into action. Leveraging the power of Email Marketing, SMS broadcasting, Tele-calling and Linkedin Marketing we were able to achieve 1685 registrations and 680 attendees for the event.

The event was live-streamed on the GDPR compliant platform Brightcove with a backup of the event uploaded on Vimeo for posterity. The content for the event was pre-recorded and lined up to ensure a seamless delivery experience. A team of NeoNiche content experts guided the Cloudera team through the process of creating great virtual content and presentations. The exciting event was filled with amazing Keynotes, Insightful Sessions, Fireside Chats and also Lucky Draws and Contests.

NeoNiche worked as a true partner to Cloudera by not only executing a successful event but also by delivering 103 qualified leads through interactions with 1617 prospects by means of a lead generation activity following the event. This Holistic Integrated Marketing approach has enabled Neoniche to deliver its 3rd successive Cloudera Sessions event in the last 3 years.

To host your own virtual experience Book a Demo with NeoNiche today.

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