Spotlight on the celebration of the most popular
automobile industry awards by CNBC TV 18
The responsibility of managing one of the most coveted automobile industry awards in the presence of thought leaders, topmost journalists and representatives of automobile industry is a feel of pride, which had us on our toes for conceptualizing on putting together the most cutting-edge execution on display.
CNBC TV-18 Overdrive Awards has been recognizing and awarding forward looking automotive technology, vehicles and passionate motorsport enthusiasts, for 16 years now.
The event had a “Futuristic Tech” theme to it, adding the industry’s focus on digitalisation and electric mobility. Our design solutions and technical engagement propositions at the event ensured to reflect the theme everywhere.
To create an engaging experience for the crowd, the set up was fashioned to split side wards to usher in the winning vehicle in a grand manner every time. The stage had vibrant and imposing intelligent lighting, with various elements such as forward pointing arrows and speedometers on the side panels to herald the flair of the industry. Large sized plasma screens, brilliant lighting systems and a multiple camera set-up were used for a panoramic audience view.
The flawless production management in presence of giants like Triumph Motorcycles, Ducati, Volkswagen, Bentley, Mercedes, Volvo, Ford, Hyundai, Tata Motors among others ensured the 17th edition of the CNBC TV-18 Overdrive Awards turn out to be a prestigious experience witnessing the celebration of the best-in class vehicles amongst passionate automobile enthusiasts.