Seamless experience created under strict guidelines for a world class addition to Bayer’s feather.
Bayer took the step to introduce new CMA plant at their Vapi site to manufacture Cypermethric Acid which is a key active ingredient for the manufacturing of Pyrethroids.
The highlight of this new manufacturing plant, apart from being a fully automated DCS controlled plant is being designed in such a way, that it conforms to the highest standards of safety & environmental compliance.
The global team at Bayer is committed to the lives of farmers in India; in their noble pursuit of solving the hunger problems of the world. NeoNiche was aligned with this thought from the very beginning and strategized every element of the launch proposal. We developed the theme ‘Empowering farmers, enriching lives’ to precisely reflect on Bayer’s ideology.
Before launch day, extensive recces were undertaken and every safety norm and guideline on site and appropriate steps were taken to incorporate the attributes ensuring a seamless and secure flow for the launch day. Stairs and lift of the control tower, which was the launch site were branded on the theme to add to the appeal of requirement of this new plant.
On the launch day, the plant for inaugurated in the esteemed presence of Dr. Udo Schneider, Director, Bayer Vapi Private Ltd. and Mr. Richard van der Merwe, Senior Bayer Representative at Bayer Group India. A traditional plaque reveal in front of senior executives of Bayer Group India. This was followed by launching the functioning of plant from the control tower and a video showcasing highlights of the plant.
Adhering to the strict safety and environmental guidelines onsite before and during the launch with all the elements be it procuring the right material or executing in the right manner, helped NeoNiche present a flawless and seamless experience with utmost precision.