Adobe Make It India
Adobe brought the objective of reaching out to business and creative communities and bringing them together under a roof for a live-in-action exhibition suite to showcase both sides of the journey. The outcome was a one-of-a-kind event series catering to both communities and showcasing how new technologies and innovations by Adobe are building a bridge bringing them closer than ever. Executed in three cities, New Delhi, Mumbai and Bengaluru respectively, Adobe Make It saw a total of 1071 registrations and over 500 attendees, making it one of India’s greatest meetings of tech and creative aficionados.
To explain the story behind Adobe’s solution suite, renowned industry experts such as Girish Balachandran, Alex Hayward, Guru Vaidya, and Drakshana Khan, in addition to Akhil Chopra, Binooj Purayath, and Nilanjan Das shared their insights and experience with the attendees. Catering to this 360-degree brief, NeoNiche handled end-to-end audience acquisition, social media ads and contests, creative designs and branding, thematic set-up, venue management, stay and airport transfers as well as influencer management for the series.
Creative engagement activities and photo-booth were instant crowd-pullers at all events and the event highlight video titled Sizzler Video garnered much appreciation. The bang on the buck for the client was the positive attitude and quick turnaround time with which the NeoNiche team handled last-minute changes. Another aspect accounting for the success of the series was getting the required number of attendees in all the cities, which was applauded by the whole team.