A Fusion of Business and Brilliance: Inside ABFRL Excellence Day 2024
NeoNiche recently managed the prestigious ABFRL Excellence Day 2024, a two-day corporate event held at the Sheraton Grand Bangalore on September 20th and 21st, 2024. The event aimed to unite the leadership and employees of Aditya Birla Fashion and Retail Limited (ABFRL) to celebrate achievements and strengthen collaboration. The conference, alongside an Awards Night, focused on driving business growth and recognizing excellence within the ABFRL family.
Our scope of work encompassed a wide array of services to ensure the smooth execution of the event. Responsibilities included registration management, conference design and setup, organizing the Recognition and Rewards (R&R) session, handling branding, and curating the overall delegate experience.
Key highlights included a visually stunning stage design featuring a large central LED screen flanked by side screens, creating an immersive backdrop for the event. The pre-function area was crafted to be engaging and interactive, featuring elements like a Mosaic Wall, an LED wall, a Bottle Drop activity, and a 360-degree Photo Op, which enhanced the attendee experience.
The event program was thoughtfully curated to keep the audience engaged and entertained. On Day 1, attendees enjoyed internal performances, including a fashion show and singing performances by employees, along with a stand-up comedy act by Zakir Khan, which was a crowd favorite. The pre-function area offered various engaging activities, allowing attendees to participate in photo ops and interactive displays.
Day 2 continued with insightful speaker presentations and a moderated fireside chat between the MFL CEO and cricket legend Rahul Dravid, concluding with a live performance by the Ashish Kulkarni Band and a high-energy DJ session, creating an unforgettable atmosphere.
From the moment attendees arrived at the venue, they experienced a seamless journey. The registration process was efficient, with delegates welcomed into an inviting pre-function area that was both visually and experientially captivating. Each session was designed to inspire, inform, and entertain, with highlights such as the moderated chat with Piyush Pandey on Day 1 and Rahul Dravid’s insights on leadership on Day 2. The carefully planned agenda struck a balance between business discussions, entertainment, and networking, ensuring attendees left feeling informed and inspired.
The client, ABFRL, was extremely pleased with NeoNiche’s seamless management of the event. They particularly appreciated the smooth transitions during the R&R session and praised NeoNiche’s ability to manage every aspect, from conceptualization to post-event activities. The creative elements, combined with flawless coordination, exceeded expectations and left a lasting impression on all attendees.
The ABFRL Excellence Day 2024, organized by NeoNiche, was a resounding success, delivering on both business and entertainment fronts. The event not only fostered stronger connections within the ABFRL network but also highlighted NeoNiche’s expertise in creating memorable corporate events that drive engagement and growth. Through innovative design, seamless execution, and an unwavering focus on the attendee experience, NeoNiche once again proved its standing as a leading experiential marketing agency in the corporate event space.
