Ola Sankalp 2024 – Building the India of Tomorrow: A Seamless Event by NeoNiche
On August 15th, 2024, Ola Electric hosted Ola Sankalp – Building the India of Tomorrow at their Future Factory in Krishnagiri, Tamil Nadu. The event, held on Independence Day, marked the launch of Ola’s latest lineup of electric vehicles and celebrated their commitment to innovation, sustainability, and technological advancement. With over 6,000 attendees, including employees, consumers, suppliers, and students, it was a landmark occasion in Ola’s vision for the future of mobility.
NeoNiche Integrated Solutions, a leader in corporate event management, was entrusted with the end-to-end execution of this high-profile event. Our expertise in translating ideas into reality was demonstrated through flawless logistics, stage design, and audiovisual management. The immersive environment, enhanced by interactive elements like LED bracelets, ensured audience engagement and created a benchmark-setting experience.
A highlight of the event was the CEO Bhavish Aggarwal’s dramatic entry, followed by the seamless product reveal. Employees rode Ola’s newly launched electric vehicles onto a stage equipped with rotating platforms, providing a visually compelling display. NeoNiche’s expertise in flawless execution of large-scale, highly innovative solutions ensured everything ran smoothly, leaving a lasting impression on attendees.
Beyond the presentations, NeoNiche designed experiential zones, allowing attendees to engage directly with Ola’s cutting-edge technologies. The World of Ola zone featured product displays and a Sankalp Wall, where guests shared personal commitments to sustainability. The Krutirum Booth provided real-time demonstrations of Ola’s AI-powered systems, offering impactful experiences that translated the brand’s vision into tangible realities. The event’s design, with features like the large LED cell display, emphasized Ola’s leadership in sustainable energy.
Entertainment was equally impressive, with Grammy Award-winning musician Ricky Kej delivering a performance focused on climate change. NeoNiche handled all technical aspects, ensuring the show’s messaging aligned with Ola’s vision for innovation and sustainability.
Throughout the event, NeoNiche’s attention to detail in mitigating risks and streamlining organization resulted in a seamless flow. From managing crowd control to ensuring flawless product launches, the team earned high praise from Ola’s leadership for the smooth execution of this large-scale corporate event.
Ola Sankalp 2024 was a resounding success, positioning Ola as a leader in sustainable mobility while showcasing its vision for the future. NeoNiche’s ability to deliver innovative concepts into on-ground realities, combined with our expertise in experiential marketing, created impactful experiences that exceeded expectations. As one of India’s top event management company, NeoNiche continues to set new benchmarks in creating remarkable experiences across various sectors.
