SAS Innovate On Tour 2024 : Seamless Execution and Innovative Experiences
NeoNiche successfully led the execution of the SAS Innovate On Tour 2024 event, held on May 29th, 2024, at JW Marriott Sahar in Mumbai. This event was carefully designed to provide a comprehensive “Data and AI experience” for business leaders, technical users, and SAS partners.
NeoNiche’s extensive responsibilities included shortlisting and finalizing the venue, developing a robust audience acquisition and communication plan, creating a visually compelling look and feel for the event, managing overall event production, and ensuring seamless pre-event planning and post-event closure. The implementation of the NeoFlo registration system ensured a smooth and efficient check-in process for all attendees.
The pre-function area was crafted to be engaging and immersive, featuring a simple registration desk, alongside an expo zone that showcased the latest offerings from SAS. A highlight of this area was an interactive digital runner game, which became a standout hit among attendees, providing both fun and educational experiences.
The stage design, though minimalistic, was executed with impeccable precision, enhancing the overall grandeur of the event. The stage panel and the graphics displayed on the LED screen were aligned with the SAS brand, prominently featuring the SAS Viya platform. The event featured a compelling series of presentations by the SAS team, providing attendees with invaluable insights into the latest advancements in data and AI.
Attendees experienced a seamless and highly interactive event. The efficient registration process, facilitated by the NeoFlo system, ensured a hassle-free entry for all participants. The successful passport program further encouraged engagement with the various booths, generating numerous leads for SAS.
From the perspective of the client, the overall event experience delivered by NeoNiche was exceptional. The client’s management and partners expressed immense satisfaction with NeoNiche’s ability to cater to their specific needs and deliver a flawlessly executed event. The client extended personal gratitude to every member of the NeoNiche team involved in the project, highlighting the team’s dedication and professionalism.
Overall, NeoNiche’s execution of the SAS Innovate On Tour 2024 event exemplified their expertise in event management. Their comprehensive planning and attention to detail ensured that every aspect of the event, from venue selection to post-event closure, was handled with the utmost care and precision. This event not only provided valuable insights into data and AI but also created a remarkable experience for all attendees.
