Xiaomi SuperNote Launch
A new feather in the cap of NeoNiche was securing the launch of the new SuperNote series of Xiaomi smartphones in the consumer durables vertical. The brief was to provide the attending media and VIP guests with a ‘wow’ experience and deliver this highly anticipated launch event held on 5th January 2023 at Pullman Aerocity, New Delhi.
A host of experiences were curated for the arriving guests with the help of two different experience zones, one each for media and fans for them to get in touch with the newly launched smartphones as well as engage in some insta-worthy photo opportunities, and exciting games. The launch event itself was an amazing view with a mesmerized and cheering crowd adding to the ambience of the grand launch of Xiaomi’s new offerings. The teams of Xiaomi and NeoNiche worked tirelessly for three days including two days of rehearsal, planning and processing each and every move to ensure a seamless flow of experiential delivery to the guests.
The guests at the SuperNote launch experienced not only the latest technological offerings from Xiaomi but also engaged with the brand in new and exciting ways. From the moment they arrived until the moment they left, they felt welcomed, engaged, and entertained, leaving with a positive impression of the brand and a newfound appreciation for the latest Xiaomi SuperNote Launch Series.
