Empowering and enabling McAfee’s partners through an online portal
McAfee Rakshak Loyalty Program
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NeoNiche with its expertise in creating numerous loyalty programs for its clients was mandated for the same by McAfee and the outcome was an online portal www.mcafeerakshak.com.
This portal was designed to act as a complete resource centre where multiple access levels were created for McAfee channel partners. On accessing this, the McAfee partners were privy to relevant white papers, artworks and marketing collaterals prompting it’s usage on a day to day basis.
The portal also managed the loyalty points resellers earned, which could be redeemed against an extensive gift catalogue.
McAfee Rakshak Loyalty Program was created as a single product folio’s successful implementation platform to recognise and empower the system integrators as individuals through a quarterly point redemption program.
As a simple business to consumer plan, a customized strategy was implemented through the portal to appreciate and encourage efforts of system integrators on a single-installation basis.
It was made into a very user-friendly and fair pattern to emphasize on the step by step achievement of the individual.
The program was filtered out of many proposed schemes to ensure the right message gets across without it becoming a complicated structure to follow after considering all the knacks and tricks of digital marketing. Hence, the objective to encourage existing active partners to do more business by way of more spiffs, better benefits, additional attention & marketing tools to sell better was successfully acquired.
NeoNiche was able to strategize a loyalty program with multiple touch-points, and also ensure that data intelligence and analysis were done in real-time with the help of online extensions. On-ground activities made the program more effective and scalable across different geographies, measurable on a quarter-on-quarter and year-on-year basis.
The program has increased in size and outreach since its inception, based on the share, magnitude, reach and quantification. A dedicated team is working on this program on a retainer-ship model. Even this year, customizing it to the needs of McAfee we have increased on the potential for growth with this program.
