Articles
NeoNiche goes global! Singapore office marks a shift to comprehensive services for worldwide clients.
The marketing company has announced the opening of its new office in Singapore. The move marks a strategic shift from an experiential marketing specialist to a comprehensive, global service provider.
09th January, 2024 | By Prateek N kumar | CEO & Founder, Neoniche Integrated Solutions,
source: brandequity.economictimes.indiatimes.com
Articles
15 Visionary Entrepreneurs to look at in 2024
Prateek N. Kumar, a multifaceted professional, excels as an investor, entrepreneur, CEO, prolific business writer, and motivational speaker.
6th Feb, 2024 | By Prateek N. Kumar, | CEO & Founder, NeoNiche Integrated Solutions,
source: timesofindia.indiatimes.com
Articles
NeoNiche Integrated Solutions' Expansion Marks a New Chapter in Global Presence with Singapore Office Inauguration
NeoNiche Integrated Solutions Pvt. Ltd., an India-based agency, proudly announces the grand opening of its new office in Singapore today, signifying a significant leap forward in its transformation from an Experiential Marketing Specialist to a comprehensive, global service provider.
17th January, 2024 | By Prateek N kumar | CEO & Founder,Neoniche Integrated Solutions,
source:newsvoir.com
Articles
The Imperative Of ROI-driven & Data-informed Marketing Strategies
ROI-driven marketing is not merely about spending less; it is about investing intelligently to generate quantifiable results
9th January, 2024 | By Prateek N. Kumar, | CEO & Founder, NeoNiche Integrated Solutions,
source:bwmarketingworld.businessworld.in
Articles
Brand Building - Post-pandemic and beyond
Covid-19 pandemic has impacted the lifestyle of people massively. Such change in habits has in turn influenced the purchasing habits of people.
7th November, 2023 | By Prateek N kumar | CEO & Founder,Neoniche Integrated Solutions,
source:ADGULLY BUREAU
Articles
Unleashing Success: How Experiential Marketing And Omnichannel Strategies Work Hand In Hand
Prateek N. Kumar, CEO & Founder, NeoNiche Integrated Solutions explores the integration of experiential marketing and an omnichannel approach to guide success
15th November, 2023 | By Prateek N. Kumar, | CEO & Founder, NeoNiche Integrated Solutions,
source:Business World
Articles
NeoNiche Ranks among Forbes India's Top 200 'Extrepreneurs' List at DGEMS 2023
NeoNiche Ranks among Forbes India’s Top 200 ‘Extrepreneurs’ List at DGEMS 2023
30th October, 2023 | By Ashish Sedani, | Director – Client Relations and Experiential Deliveries, NeoNiche,
source:Business Standard
Articles
In Conversation with Prateek N Kumar - Founder & CEO, NEONICHE
NeoNiche Integrated Solutions Pvt. Ltd. offers a wide range of services tailored to address the unique needs and pain points of our clients.
13th September, 2023 | By Prateek N Kumar, | MD & CEO, NeoNiche Integrated Solutions,
source:mid-day.com
Articles
NeoNiche award-winning full-service agency driving customer excellence
Indiantelevision in an email interaction spoke to Prateek Kumar Founder & Managing Director on the integrated brand solution business, on the various marketing techniques incorporated for clients and cutting-edge marketing automation systems and more…
2nd August, 2023 | By Suman Baidh | source:indiantelevision.com
Articles
The secret to staying calm under pressure: Learn from Mahesh Bhupathi and Urban Company’s Abhiraj Bahl
Torchbearers Inc., an initiative by AWS and NeoNiche, brings India’s torchbearers from the sports arena and the boardroom, onto one platform to unravel their incredible journeys of hustle to success. In the second episode, Mahesh Bhupathi and Abhiraj Bhal share their experiences.
3rd August., 2022 | By Surya Kannoth | source:yourstory.com
Articles
NeoNiche Integrated acquires "The Human Network" (THEN), A Delhi headquartered Experiential Agency
NeoNiche Integrated acquires “The Human Network” (THEN), A Delhi headquartered Experiential Agency
21st July, 2022 | By ANI Press Release | source: business-standard.com
Articles
90% buyers research online before showroom visit: How digital platforms affect car buying decision
72% of buyers decide the brand and about 49% close on the car model before a store visit- all based on online information, as mentioned in a recent Bain-Facebook study.
18th March., 2020 | By Prateek N Kumar, | MD & CEO, NeoNiche Integrated Solutions,
source:financialexpress.com
Articles
Changing consumer behaviour and responsive marketing as a tool
New-age customers have an eye for customisation, and prefer products that are solely crafted to meet their needs…
4th January, 2020 | brandequity.economictimes.indiatimes.com
Articles
Here's How You Can Know if Your Business is Ready for Expansion
With a half-hearted strategy and poor execution, an expansion can fail and can also risk the current business plan
6th September, 2018 | By Sanchita Dash | source: entrepreneur.com
Articles
Startups offer innovative 'recharge breaks' for their employees
An employee or even a member of his family could request for a leave for the former, and in case of no leave-request the company itself reminds the employee of it.
22nd August, 2016 | By Shilpa Elizabeth | source:economictimes.indiatimes.com
Articles
Your Life Within The Pixel Will Change - Prateek N Kumar, MD & CEO, NeoNiche
Prateek started his career with Sercon India Pvt. Ltd (now a part of WPP group), a BTL agency that brought the concept of database management, audience acquisition, and lead generation seminars for B2B businesses.
23rd January, 2014 | By Shantanu Jain | source: everythingexperiential.businessworld.in
Articles
Has Event Safety come of age in India?
Creating a well thought and elaborate safety plan has emerged to become a dominant conversation among event planners across the country today
9th January, 2020 | By Valay Lakdavala | source: everythingexperiential.businessworld.in
Articles
Festive Bonanza: Digital all set for better show than traditional counterparts
Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part
2rd October., 2019 | By Prateek N Kumar, | DCEO & Managing Director, NeoNiche,
source:exchange4media
Articles
Sustainability in Marketing is the way ahead
The concept of sustainability is essentially about clean business practices. Sustainability in marketing is becoming important.
30th November, 2019 | By Prateek N Kumar | source: brandequity.com
Articles
Psychology and Marketing: What Influences consumer decisions
The use of psychological tools in marketing is very old. The whole premise of ‘understanding of consumer behaviour and decision making
13st September., 2019 | By Fayzad Wadia, | Director-Business Acquisition, NeoNiche
source:medianews4u.com
Articles
10 marketing trends the banking industry can't ignore
Digitisation, data and technology are pushing marketing towards new & greater possibilities.
17th Sept., 2019 | By Prateek N Kumar | Indian Television 2019
Articles
Consumer insight and data in the financial sector are key for marketers to create impact
Data like spending habits & interactions can be pooled in to create rich customer profile
1st Sept., 2019 | By Ashish Sedani | Indian Television 2019
Articles
Take 5: Meet Prateek N Kumar, CEO & MD, NeoNiche
On my bookshelf…
I usually read three books at a time; one each is kept in my car, bedroom and office. Currently, I am reading Sapiens:
04th January, 2019 | Financial Express
Articles
Kalpataru mandates NeoNiche to design and deliver their event marketing initiatives
The agency will handle the events for Kalpataru’s luxury properties….
11th December, 2018 | By indiantelevision.com Team
Interviews
6 learnings from people-powered marketing
We live in a largely digitized world today. Right from networking to cloud computing, digitization has penetrated every aspect of our lives. While it helps in ease of communication, we have yet not reached a stage in technology where anything could replace real people power. Here are my 6 learning’s gathered in the two decades…
4th October, 2018 | Entrepreneur India
Articles
Agency feature – NeoNiche
NeoNiche Integrated Solutions is an integrated experiential communications agency that promotes…
31th October, 2018 | Social samosa
Articles
Chugging along without an external push
For many companies in the start-up space, a robust business model is the only wind in their sails as they blossom into mid-size firms…
22nd October, 2018 | The Hindu Business Line
Articles
Riyaz Khambati to lead event operations team at NeoNiche Integrated Solutions
Khambati has over three decades of experience in production, logistics and resource management…
10th October, 2018 | Bestmediainfo
Articles
Making a mark through mixed reality
MR, the advanced form of AR, is taking the marketing world by storm.
7th September, 2018 | Financial Express
Articles
Here's how you can know if your business is ready for expansion
With a half-hearted strategy and poor execution, an expansion can fail and can also risk the current business plan…
06th September, 2018 | Entrepreneur India
Interviews
It’s NOT about ‘who you know’ but ‘what you know’ that stands between success and failure – Prateek N. Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd.
What motivated you to start NeoNiche?
12th December, 2016 | business2business
Articles
Start-up NeoNiche offers a single-window solution to marketing needs of brands
Prateek N. Kumar started his career in hospitality and hotel management…
15th August, 2016 | The Economic Times
Articles
Ciao ' 14 | Now online has become an integral part of the marketing mix
A new idea or new campaign can flourish faster with the help…
31st December, 2016 | Adgully
Interviews
Open for business
Prateek N. Kumar is the man spearheading the experienced team at NeoNiche Integrated…
11th August, 2016 | Afternoon Despatch & Courier
Men who matter
Prateek N. Kumar “THE MILESTONE MAN”, is the CEO & Managing Director of NeoNiche…
07th February, 2014 | Core Sector Communique
Interviews
“It’s all about making the connect”
NeoNiche Integrated Solutions Pvt. Ltd. interact with IT Voice recently…
23th September , 2014 | ItVoice
Articles
How to make a ‘go to market plan’
Entrepreneurs are filled with boundless energy and enthusiasm. They are focused on…
18th November 2014 | Techcircle
Interviews
Brand building key to small business growth
Today’s customer is more informed and advent of social media have…
27th Subtember, 2014 | SME Times
Articles
Corporate governance and start-ups
It was the Autumn of 80s, I can still remember the day, sky was clear with hues of…
22nd September 2014 | Economy Lead
Events
Gartner Infrastructure Operations and Data Centre Summit
Gartner, the leading global provider of independent and…
19th May 2014 | Afaqs
Interviews
"Find most cost effective way to promote brand"
Brand Promotion is necessary for any company as it helps in establishing…
27th September, 2014 | Impactonnet
Articles
A pendrive full of memories – rise of Indian middle class
I looked through my Flight’s Window to the panorama below, restless as I…
30th August, 2014 | Economy Lead
Articles
‘Personal link with consumer is must’
Prateek N. Kumar tells SHALINI SAKSENA that consumers demand relevant information…
20th August 2014 | The Pioneer
Events
PREDA and Promosalons focus on fashion and home design trends
Paris Region Economic Development Agency (PREDA)…
22nd November 2011 | EVENTFAQS Media India
Events
HT Mint hosts the 7th edition of the Annual Banking Conclave
HT Mint hosted the 7th edition of the Annual Banking Conclave at…
05th February, 2014 | EVENTFAQS Media India
Articles
All great organizations have great leaders
All great organizations have great leaders. The leader is the visionary…
28th August 2014 | CXOToday
Events
Siemens organizes annual day event for employees
Siemens recently organized Siemens Annual Day, an annual…
04th June 2013 | EVENTFAQS Media India
Articles
The emotional connect
It is important to establish an emotional rapport with customers…
15th August 2014 | The Times of India
Interviews
Grab the right foothold
With all the excitement of joining a new work place there are also certain…
10th June 2014 | The Tribune
Events
Google Enterprise organizes Google Apps Seminar event in India
Google Enterprise, the Google vertical that offers productivity…
28th May 2013 | EVENTFAQS Media India
Articles
Good advertising can lead to action
In today’s digital environment with all the broadband connectivity…
04th August, 2014 | Business Standard News
Articles
Unlocking experiential marketing
Indian market has entered into a new world of globalization and technology…
16th June 2014 | SMEStreet
Interviews
Change management in start-up
Last month during my flight from Delhi to Mumbai, I was seated next to a gentleman. What started as customary…
17th July 2015 | Economy Lead
Events
Bawraas organises event for youngest Indian woman to climb Mt. Everest
Bawraas, an initiative by Vikram Sathaye, Swanand Kirkire…
28th March, 2013 | EVENTFAQS Media India
Interviews
Helping brands build loyalty
With internet connectivity and proliferation of smartphone users, brands need to…
14th August 2015 | The New Indian Express
Articles
Father's Day: Paternity leave not enough for new dads
Today’s customer is more informed and advent of social media have…
15th June 2014 | The Times of India
Interviews
Should you be or not be online?
Circa 2015, Internet, Smart deivces and Socail media has changed the world of marketing as we knew…
15th June 2015 | Afternoon DC
Events
NeoNiche executes tri-city launch event for Boehringer Ingelheim
NeoNiche Integrated Solutions on March 31 executed the launch…
09th April, 2012 | EVENTFAQS Media India
Articles
The role of ethics
It is easy to make yourself look good by making others appear bad. But is it correct…
20th May 2014 | ItsMyAscent
Events
LiveMint engages banking industry with 'Clarity through Debate'
NeoNiche Integrated Solutions managed a panel discussion on…
29th February 2012 | EVENTFAQS Media India
Articles
Is the work culture at your digital agency evolving?
Lot has changed and lot will, not only for the client’s but also for agencies…
19th May, 2014 | Social Samosa
Interviews
Branding for the future: from promise to action
The 80s and 90s were the decade when my generation was growing up…
06th April 2015 | Afternoon DC
Articles
‘SME Konnect’ lowers risks for SMEs
Prateek N. Kumar, CEO, NeoNiche Integrated Solutions, talks about the company’s SME focus…
14th May 2014 | SupportBiz
Interviews
Westcott: a trip down memory lane...
I recently had the pleasure of attending my high school reunion…
30th March 2015 | Impactonnet
Articles
‘Stakeholders’ equilibrium - people that matter’
Lot has changed and lot will, not only for the Clients’ but also for people…
19th February 2013 | EVENTFAQS Media India
Articles
Social & digital marketing, the new growth drivers
Business cards have changed over the years. The 80’s was an era…
30th April 2014 | Mouseworld Now
Events
Mint hosted the 7th edition of the annual banking conclave at...
NeoNiche Integrated Solutions managed a panel discussion on…
06th February, 2012 | EVENTFAQS Media India
Interviews
Nail the stress interview
A stress interview is the deliberate construction of an unfriendly environment…
04th April 2014 | ItsMyAscent
Interviews
Lessons learnt as a first-generation entrepreneur
Every morning Deepak gets up at 6:30 AM and gets into his daily ritual of quickly…
14th January 2015 | Economy Lead
Articles
NeoNiche Integrated – inclusive growth based on the premise of ideas, innovation & insights
While he got the opportunity to become a doctor, Prateek Kumar chose Hotel Management…
27th February, 2014 | Life Beyond Numbers
Interviews
A case in point
Many organisations today require their employees to possess business acumen and…
13th January 2015 | ItsMyAscent
Articles
NeoNiche Integrated Solutions wins at stars of the industry awards 2014
NeoNiche Integrated Solutions won the award under “Most Admired…
18th February 2014 | Indian Television Dot Com
Interviews
Creating a memorable brand experience
How can my event deliver my brand message to the TG? What’s new? I need an…
25th November 2014 | Economy Lead
Articles
Life in the digital era: food, shelter, clothing and internet
MUMBAI: As the lines blur between the real and virtual, many brands are…
11th February, 2014 | Indian Television Dot Com
Interviews
They call him - 'The Milestone Man'
It has been almost 25 years since his first successful ‘campaign’ as a child of…
18th December 2014 | SME Magazines