His first successful ‘campaign’ was back in the 7th standard for his ‘client’, a friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day and the young boy’s enthusiasm, passion and entrepreneurial bugs have only been biting harder.

After starting his career in hospitality and hotel management, he actively participated in the growth stories of several startup event agencies. This gave him tremendous on-ground exposure and hands-on learning. With a dream of creating an agency that would be loved by every stakeholder – client, vendor, partner and employee alike – was NeoNiche born.

Idea-driven, Innovation-focused and Insightful, these core qualities became the DNA and driving force of the organization.

Breaking the mould and challenging the status quo is a daily ritual at NeoNiche. With his head in the skies and feet firmly on the ground, Prateek is as Prateek does. Driven by passion, his versatility and adaptability, people-skills and big-picture view-point make him the leader that he is. His greatest strength is the ability to pick the right person for the right job, create self-sustaining and profitable ventures and then stepping aside to let the new leaders take the baton.