Bringing together the cloud computing community across India
International tech leader, Amazon Web Services (AWS) decided to host an event to interact with C-level executives while informing and educating them about the latest technological trends. With the intention to reach out to a large audience of senior executives, an extensive roadshow was planned across India to bring together the cloud computing community.
Starting in Ahmedabad, the Cloud Day tour went on to Kochi, Vizag, Indore, Coimbatore, Jaipur, Chandigarh, Bangalore, Hyderabad, Pune and finally, Delhi. After working with AWS on Cloud Day the previous year, we quickly understood that they significantly wanted to ramp up the scale of the project after a successful Cloud Day 2018.
We began the project with a focus on an end-to-end audience acquisition plan that would appeal to senior managerial positions. After identifying the locations for each city, we began an extensive communication process entailing a series of emails, a rigorous calling and follow-up process as well as a comprehensive on-site management system to handle registrations at the venue.
As AWS wanted to craft a similar experience across locations focused on knowledge-sharing, we designed a simple, clean and easy-to-execute stage and creative elements which could be easy replicated. Every sponsor was given a booth in the expo area to showcase their latest solutions to give attendees an idea about capabilities in the current market.
The result was an exceptional turnout of over 3000 executives from enterprises, start-ups and SMEs across India gaining a practical understanding of digital transformation and the benefits that arise from cloud-computing. Sessions based on Artificial Intelligence, Machine Learning, IoT, Data Lakes and Containers provided a holistic perspective of development while customer stories and networking opportunities created an environment for learning.
AWS appreciated our meticulous planning and execution which helped generate substantial interest among the target audience. The succinct communication and seamless registration process led to a positive reaction from executives who spent less time on formalities and were more engaged with the key insights delivered at the sessions.