Curating India’s largest IT conference for the world’s most comprehensive and broadly adopted cloud platform
Amazon Web Services (AWS) Summit, India’s largest IT event was organized in Mumbai. With over 6000 attendees present for the three-day conference, the landmark event gives inspiration and technical knowledge on the AWS platform.
Latest announcements from AWS, great customer stories and breakout sessions formed the template for this mega event, an opportunity to connect with developers, technology leaders, CXOs and IT professionals, covering hot topics like Artificial Intelligence (AI)/Machine Learning (ML), Migration, Security, Analytics, Media and FSI.
As this year’s summit attendee target was larger than ever before, we used an audience acquisition programme over the course of two months. At the main event, we incorporated QR codes to all pre-registered delegates to improve the registration process which resulted in an average of 15 attendees registered per minute.
Besides the regular activities, this was the first year we organized a few ancillary events as part of the main summit. Women in Tech and the NASSCOM Tech Series were scheduled for the day before the summit whereas AWS Builders Fair, DeepRacer Demo as well as Lightning and Tech Talks formed an integral component of the main summit where audiences could engage with subject matter experts in their own designated area.
An overwhelming response of 6589 attendees from 2563 unique companies were present for the 2019 iteration of the AWS Summit. A special mention has to be made for the Keynote and Exhibition Zone, which attracted the highest number of attendees.
The massive Keynote was simultaneously attended by over 3500 delegates. The flawless space planning, acoustics, lighting, branding and engineering was a result of over 150 days of conceptualization and on-ground planning. The exhibition area also garnered significant attention throughout the event with several partners opting to use engagement activities to capture attendee interest.
Overall, the landmark AWS Summit exceeded expectations with attendees appreciating the well managed flow of the event, informative knowledge-sharing sessions and workshops.