Designing a customized attendee experience to deliver tailored information to the relevant audience
Amazon hosted their annual AI Conclave to educate clients and independent professionals about new features developed and some of their flagship programs in the pipeline. The secondary objective was to provide a learning platform for developers, Data Scientists and Architects on new changes would impact product development.
With an extensive agenda covering business impact, technical sessions, live demonstrations, networking and an awards ceremony, effective planning was crucial to this project. To make the event more accessible, ITC Gardenia was chosen as a central location to Bangaloreans. We began working towards the project keeping in mind the multiple tracks involved for different sets of target audience and streamlined the event flow to accommodate engaging and fun activities alongside knowledge-based sessions.
Having partnered with Amazon for the same event in the previous year, we suggested conducting a workshop which had them gladly on-board with us. The Alexa workshop on the first day discussed personalization and deep learning while also showcasing how to use custom-skins with Alexa.
In the main event, we developed a stage set-up and backdrop to keep attention focused on the speakers and their content which was well-appreciated by the client. The entire event agenda was creatively structured to ensure attendees could enjoy various development projects showcased by Amazon, Alexa and their partners as a break to more technical sessions.
Having Alexa as a key component in the event, we created a life-sized version of the Echo Dot along with quirky paddle signs that were available to attendees for them to make fun memories and share it with their friends on social media. Incentivising the process with a lucky draw contest for the delegates helped attendees showcase their creative side with the winner receiving the latest Echo Dot.
The glorious awards program felicitated prominent developers, agencies and corporates for their innovative developments on the AWS platform. The award design was crafted to be elegant and unique and was created specifically for developers to keep at their work station and showcase it to friends and colleagues.
The conclave was seamless which made attendees appreciate the availability of separate tracks dedicated to different areas of expertise. Amazon was especially pleased with our remarkable set-up time and keen sense of planning.