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Prateek N Kumar
Chief Executive Officer & Managing Director
Experiential Marketing: Towards a more immersive brand experience that creates raving fans out customers
The art of marketing to consumers on a one-to-one basis is as old as man himself. There are references to direct selling as far back as the Babylonian Code of Hammurabi in 2000 Bc. fast forward to 1893 when Printers’ Ink magazine published a reference to the direct mail trade by 1971…